Extra-U

When Asankya approached us to help them formulate their brand strategy and develop a new corporate website, they had little more than a logo and some powerpoint documents. We worked with the young cloud computing company to solidify their value proposition and to find the appropriate imagery to reinforce their key messaging.

After presenting a few conceptual options and participating in a couple of brainstorming meetings, Extra-U developed a comprehensive brand book for Asankya, detailing fonts, logo treatments and appropriate images for the company's brand.  Utilizing photography of natural elements that represent structure, order and speed, Asankya's brand conveys the benefit of its solution offering, which accelerates delivery of Internet-based applications.

Extra-U developed Asankya's website, taking a modular, content-managed approach; we employed subtle Flash and interactive elements across the site, including an online flash demo that the company also uses at tradeshows and in presentations, and we provided tools for the company to maintain its library of PDFs and other digital content. We worked with Asankya to develop an appropriate Information Architecture for the site, and built an automated site map to help the company's placement in search engine results pages (SERPs). Extra-U also worked with Asankya to port its content to the new site, and we continue to assist the company with ongoing tweaks to its site--although, for the most part, they've taken full control of their site and routinely make updates and post new content.